To use the name Gonen Capital for one of your series, you have two distinct paths depending on whether you want the name to be “official” with the state or simply handled within your private trust records.
Option 1: The “Internal” Naming (Free & Private)
Since Wyoming doesn’t require you to register individual series with the Secretary of State, you can simply name the series in your internal Series Designation document.
- Legal Format: You would name it something like: [Your Master Trust Name] — Gonen Capital — Series
- Step 1: Check Availability: Go to the Wyoming Secretary of State Business Search and ensure “Gonen Capital” isn’t already taken by an LLC or Corporation.
- Step 2: The Application: Download the “Application for Registration of Trade Name.”
- Step 3: The “Applicant” Field: Since a series isn’t a separate legal person in the eyes of the filing office, the Applicant is the Master Trust. You would list it as: [Master Trust Name], on behalf of its series ‘Gonen Capital’
- The Rule: If the name implies you are a bank (e.g., using “Bank,” “Banc,” or “Trust Company”), you need approval from the Division of Banking.
- The Loophole: Usually, “Capital” is acceptable for investment or holding companies, but be prepared to provide a brief description of the business (e.g., “Private investment holding”) on the form to clarify you aren’t a bank.
| Feature | Internal Series Name | Registered Trade Name (DBA) |
|---|---|---|
| Cost | $0 | $100 |
| Public Record | No (Private) | Yes (Searchable) |
| Filing Method | Internal Document | Mail-in Form (Notarized) |
| Banking | Must use full Trust/Series name | Can |
Quick Tip: If you are doing this for 20 series, I recommend only filing the DBA for the series that actually interact with the public (like a farm brand or a consulting arm) and keeping the others as internal designations to save on the $100-per-name state fees.
Do you have a “Master Trust” name picked out yet that “Gonen Capital” will be attached to?