To secure a spot on a major portal like Wefunder or StartEngine, your pitch deck needs to bridge the gap between your 40-year media legacy and the specific Lynchburg real estate project.

​Below is a structured 12-slide outline designed to pass a portal’s Listing Committee and resonate with everyday investors.

​Gonen Statutory Trust: Pitch Deck Outline

​Slide 1: Title & Vision

  • ​Headline: Gonen Statutory Trust: A 40-Year Legacy Reimagined.
  • ​Visual: High-quality image of the Lynchburg property or a composite of your media archives.
  • ​Tagline: Preserving a “Trusted Source” through tangible real estate and modern media.

​Slide 2: The Opportunity (Executive Summary)

  • ​The Hook: We are raising $2.4M to acquire and revitalize a prime Lynchburg asset, integrating it with the Gonen TV media suite.
  • ​Key Stats: 40-year track record, $2.4M target, projected IRR (Internal Rate of Return).

​Slide 3: The Problem (Market Need)

  • ​The Gap: Traditional real estate lacks local engagement, and modern media lacks a tangible physical footprint.
  • ​The Solution: A “Media-Integrated Property” that serves as both a high-yield rental asset and a local “Trusted Source” content hub.

​Slide 4: The Asset (Lynchburg Project Overview)

  • ​Details: Photos, map, and unit mix (e.g., “30-unit residential plus commercial studio space”).
  • ​Acquisition Edge: Why this property? (e.g., “Purchased at 20% below market value due to existing relationship”).

​Slide 5: The Strategy (Value-Add Plan)

  • ​The Play: Modernization of units, exterior rebranding, and fiber-optic media studio installation.
  • ​Timeline: Acquisition (Day 1) → Renovations (Months 1–12) → Stabilization (Year 2).

​Slide 6: Market Credibility (Why Virginia?)

  • ​Data: Demographic shifts, Lynchburg rental growth, and local policy incentives.
  • ​Context: “Lynchburg’s tech and education corridor is expanding, driving demand for upscale media-ready units.”

​Slide 7: The “Trusted Source” Edge (Legacy)

  • ​Story: Briefly highlight your 40 years in media. This builds the “Why You?” trust factor.
  • ​Integration: How Gonen TV will use the space to create local content, increasing the property’s brand value.

​Slide 8: Financials & Projections

  • ​Simple Chart: Projected Net Operating Income (NOI) and annual distributions.
  • ​Assumptions: High-level rental rates and vacancy targets (keep complex spreadsheets for the appendix).

​Slide 9: Use of Funds

  • ​Breakdown: $1.32M Acquisition, $600k Renovations, $192k Portal Fees, $288k Reserves/Admin.
  • ​Clarity: Ensure this matches your Form C exactly to avoid SEC fraud flags.

​Slide 10: The Team

  • ​Profiles: Bios for the Trustees and the “Qualified Wyoming Trustee.” Highlight real estate and media results.
  • ​Trustee Power: Reiterate your fiduciary duty under Wyoming law.

​Slide 11: Risks & Mitigations

  • ​Transparency: High-level summary of risks (market volatility, construction delays) and how the Trust will manage them.
  • ​Legal Note: Include: “Please review the full Form C and Risk Factors filed with the SEC”.

​Slide 12: Call to Action (How to Invest)

  • ​Instruction: “Join the Gonen Legacy. Reserve your interest on [Portal Name].”
  • ​Closing: Contact information and a QR code to the SEC offering page.

​Important Filing Reminder

​Under SEC “Tombstone” rules, you cannot share this full deck on social media before your Form C is officially filed. You can only share it through the registered crowdfunding portal once the offering is live.

​Would you like me to create a “Script” for your 2-minute pitch video? Portals like Wefunder report that campaigns with a founder video raise significantly more capital.