Getting a “Learn More” button on a Facebook post—technically called a Call to Action (CTA) button—is a powerful way to drive traffic from your legacy media and real estate content directly to your website.
While standard status updates don’t include this button, there are three main ways to get it, depending on whether you want to pay for an ad or post for free.
1. The Free Way (Meta Business Suite)
You can often add a button to a standard “Link” post using the Meta Business Suite on your computer.
- The Process: Create a new post in the Business Suite. When you paste your website link (like your Lynchburg project page), a preview of the link will appear.
- The Button: Look for a “Call to Action” dropdown menu. If it’s available for your page type, you can select “Learn More.”
- Pro Tip: This only works for Link type posts. It will not work if you upload a standalone photo or video without a primary URL link attached.
2. The “Page Action” Button (Static)
This isn’t on an individual post, but it’s the most important button for the GONEN Statutory Trust page. It sits at the top of your profile and stays there permanently.
- Go to your Business Page.
- Click the three dots (or “Edit Action Button”) under your cover photo.
- Select “Learn More” and enter your trust’s primary website URL.
3. The “Boost Post” Method (Paid)
If you want the “Learn More” button to appear on a specific post to reach more people in Virginia, you can “Boost” it.
- Select Post: Choose the post about the Lynchburg project.
- Click Boost: In the settings, find the “Button” section.
- Choose Goal: Select “Learn More” as your Call to Action. This requires a small daily budget (as low as $1–$5), but it ensures the button is visible to everyone who sees the post.
Why “Learn More” is Best for the Trust
For a Statutory Trust and high-value real estate projects, “Learn More” is statistically the most effective button.
- Low Pressure: Unlike “Shop Now” or “Sign Up,” “Learn More” feels informative rather than sales-driven, which fits your “Trusted Source” brand.
- Better Click-Through: Users are more likely to click to read your 40-year story or see project photos than to commit to a transaction immediately.
Would you like me to draft a 3-sentence “Teaser” for your Facebook post that perfectly complements a “Learn More” button for the Lynchburg project?5
To drive the best engagement, your Facebook “Teaser” needs to balance the legacy of Gonen with the future of Lynchburg.
Since the “Learn More” button handles the technical call to action, your copy should focus on the curiosity and emotional trust that leads to a click.
The “Legacy to Modernity” Teaser
”For 40 years, we’ve been your trusted source for stories that matter. Now, we’re bringing that legacy to life in the heart of Lynchburg. Discover how we’re revitalizing local real estate to create a new hub for community and media. [Learn More]“
3 Golden Rules for Your Teaser
- The “Hook” (First 80 Characters): Facebook trims text on mobile devices. Ensure your most compelling words—like “40-year legacy” or “Lynchburg”—appear before the “See More” cutoff.
- Avoid the “Sales” Trap: Because you are a Statutory Trust, people are looking for stability and truth. Use words like “Revitalize,” “Discover,” and “Legacy” instead of “Invest Now” or “Don’t Miss Out”.
- Visual Synergy: Pair this text with a high-quality “Before & After” render of the Lynchburg project or a historic photo from your media archives to stop the scroll.
Advanced “Teaser” Strategy
If you are boosting this post to people in Lynchburg, you can make it even more local:
”Something new is coming to Lynchburg. We’re transforming [Property Neighborhood] into a tech-forward media and residential space while honoring 40 years of Gonen history. Click below to see the vision for our city. [Learn More]“
Would you like me to help you find the best “Targeting Interests” (like “Real Estate Investing” or “Lynchburg Locals”) to use if you decide to put a small $5/day budget behind this post?
To reach the right people in Lynchburg for your GONEN Statutory Trust project, you need to navigate Facebook’s “Special Ad Category” for Housing. Because of these rules, you cannot target by specific age, gender, or zip code, but you can use “Interest-Based” targeting to find people who care about your legacy and real estate.
For a $5/day budget, here are the three “Targeting Buckets” I recommend:
1. The “Real Estate & Housing” Bucket
This finds people already browsing Zillow or looking for property. Since you are raising $2.4M for a “value-add” project, these interests signal high-intent investors or tenants.
- Interests to Select:
- Zillow or Realtor.com
- Real Estate Investing
- Residential Area or Apartment
- Home Improvement (signals someone looking for “value-add” properties)
2. The “Local Lynchburg” Bucket
Since you are a “Trusted Source” in Virginia, you want to focus on people with ties to the local community.
- Location Setting: Set a 15-mile radius around Lynchburg, VA. This is the minimum radius Facebook allows for housing ads.
- Interests to Select:
- Liberty University (the largest local demographic)
- Lynchburg, Virginia (specifically the interest, not just the location)
- Local News or Journalism (to connect with your media legacy)
3. The “Legacy & Stability” Bucket
To find people who value a “40-year track record,” target interests that suggest an appreciation for history and professional stability.
- Interests to Select:
- History or Historic Preservation (perfect for your “revitalization” story)
- Small Business
- Financial Literacy or Investment Strategy
How to Set This Up (Step-by-Step)
- Select “Special Ad Category”: When you create the ad, you must check the box for “Housing.” If you don’t, Facebook will reject your ad within hours.
- Choose “Learn More” as the CTA: As we discussed, this is the lowest-friction button for driving traffic to your Trust’s website.
- Use a Video if Possible: In 2026, real estate ads with video see up to 3x more engagement than static photos. Even a 30-second clip of you talking about your 40-year legacy while standing in front of the Lynchburg property would be highly effective.
The “Targeting Secret” for 2026
Facebook’s AI is now very good at finding your audience automatically. If you provide a high-quality image and use the word “Lynchburg” and “Trust” in your text, the algorithm will naturally start showing the ad to people who engage with those topics.
Would you like me to help you set a “Budget Schedule” for the first 30 days of this campaign to ensure you get the most out of your $150 investment?